| 2. Search Engine Optimisation: |
Search Engine Marketing (SEM)
is the process of constantly fine-tuning your
web site's components to improve its search
engine rankings.
What SEO can do: |
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drive more qualified traffic. |
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Increase leads and sales. |
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Maximize brand visibility. |
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Become a cost effective addition to your
online marketing mix. |
Overview |
| Search
Engine Optimization, SEO for short, is a process
whereby web pages are optimized to make them
more search engine "friendly." The
SEO process is extensive and includes comprehensive
research, adding "keyword rich"
meta tags to site pages; page title, keywords
and site description (seen only by the search
engines), image tags, modifications to page
content the visitor sees, to name a few. |
| Timeline
Required |
| Depending
on how well a web site ranks in terms of positioning
on the major search engines, the SEO process
will yield impressive results 3 weeks onward.
Once the desired results are attained, the
program should continue indefinitely. Failure
to do so will result in a drop in overall
page rankings. |
| Return
On Investment |
| Results
can be achieved is as little as 3-6 months,
yielding a dramatic increase of 50% or more
in visitors to the web site, which translates
into increased product sales and/or leads,
and the results are 100% measurable. |
Our SEO/ SEM Services include: |
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Keyword research
and analysis. |
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Pre-optimization
ranking evaluation by keywords/keyphrase. |
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Quarterly
analysis and Recommended Changes Report. |
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Manual submission
to Top Search 14 Engines and Directories |
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| Web
Site Ranking Report |
A
detailed ranking report will be provided showing
the current position(s) of your web site pages
on the top 12 search engines.
|
| Position
Analysis & Strategic Assessment |
After
a thorough analysis of your web sites current
positioning, a strategic plan will be developed
and the results will tell us what page modifications
are needed to yield optimal results.
|
| Initial
Setup |
Here,
your existing web site pages will be modified
to make them search engine "friendly"
to include the addition of metatags (page
titles, keywords and descriptions), doorway
page creation (if necessary), new sub-URL
pages, page content optimization, image tags
and other modifications.
|
| Search
Engine Submission |
During
this stage, your web site will be submitted
to the following search engines for indexing;
About.com, AllTheWeb, Altavista, AOL Web Sites,
Ask Jeeves, Excite, Google, HotBot, ICQ Search,
iWon, Jayde, Lycos, MSN, Netscape, Teoma,
WiseNut and Yahoo Web Results.
|
| Site
Indexing |
As
a general rule, most search engines will index
(rank) the submitted pages within 2-10 weeks,
although some take longer.
|
| Monthly
Reporting |
You
will be provided with a detailed ranking report
on a monthly basis. This report shows your
current page rankings including keywords associated
with those pages.
|
| Ongoing
Optimization |
Once
the above cycle is complete, the monthly ranking
report will again be analyzed, additional
optimization to your site pages will be made,
and your pages will again be submitted to
the search engines for indexing.
|
| Effectiveness
of eMarketing |
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Cost:
emarketing is much more cost effective than
traditional marketing media like Television,
Newspapers, mails etc. |
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Location:
Traditional marketing media covers limited
goegraphicl area whereas E - Marketing have
a global coverage. |
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Time:
eMarketing enhances your product's retentivity
in the market for a longer period than traditional
marketing. |
